How do you come up with a blog post idea?
Ideas sometimes seem to come from nowhere, making the creative process seem like a magical, mystical thing.
It’s easy to come up with an idea one day, but when you go to the well the next day it is dry.
Hopefully this post will give you a creative boost to point you in the right direction.
Sometimes you simply need a trigger to help you find that one, killer idea you need to implement.
Creativity does not exist in a vacuum and ideas do not come out of nothing. Good ideas are preceded by hard toil, time spent studying, thinking, testing, mulling over. Sometimes you may have been thinking about an idea for years.
One of the things I love to do at Creativeboris.com, is to help people come up with fresh, innovative, effective ideas for their blog posts. Sometimes the ideas spark fresh thoughts in the reader and they are able to go off in an even more original direction. It helps to have a spark.
Here are some examples of the kind of blog post ideas for specific niches which may work. Even if these ideas are not in your niche you could easily adapt them to your own niche or allow them to trigger new ideas.
Who Spends the most on web advertising?
Content idea for a marketing blog
Analysis of the companies and brands who spend the most money on advertising on the web. Difficult to make it 100% accurate, but an interesting discussion starter. You could look at those who waste money on the web, or which website is the most useless to advertise on. When was the last time you clicked on a banner? But ask the question, are you the target?
Focus on the biggest, the baddest and the greatest ads. People are interested in what the most expensive advertising is and obviously this is a moving target, especially when you factor in the Super Bowl TV advertisements, which could easily be an idea for another post.
The baddest advertising pings the negative interest in people, so think carefully if that is where you want to go. Any idea must fit into your culture and brand, but taking a negative, even snarky tone is a proven winner, it just has to reflect your culture else it wont ring true and look cynical.
The greatest of adverts can be cut a number of ways. biggest TV AD, biggest billboard ad (literally and financially. You an segment this by niche, so you can have the greatest dog adverts of all time. This type of idea is good because it can help any niche and the fact that so many blogs and websites out there cover the area of advertising and marketing, making it a ripe harvest to plunder.
Most Powerful Home Speaker System in the World
Content idea for a gadget site.
I am sure it has been done before so worth a research, remember, if it has worked once it has proved itself and the same elements will probably work again.
Figure out the way to decide what is the most powerful speaker, as HiFi geeks will probably take you to task on your claims. But, this is good, having people argue with you and not agree does not mean they will not link. Polarising opinion is sometimes the best way to get people to link. What you are doing in effect is creating a platform for the discussion to take place, people may not be linking to your content but the resulting discussion.
Lots of pop culture content covers this area, with many memes and references to movies, songs… etc. The tech aspect of the idea could be increased to cover the most advanced speakers, whilst still focussing on volume. For example a look at the portable speakers which can power a smartphone would be very useful to readers. By focussing on volume you can twist the article a certain way by covering the issues to too much volume and too little. For example, is it ok to have a smarphone speaker blasting out on a train (I don’t think so) but on a beach may be reasonable.
Taking a tangent with this idea has possibilities, volume and noise is a real issue these days and can be worked into a blog post about cars, office work space, construction noise… etc. Again, we can cover a lot of niches with this idea by going off on a tangent and exploring the themes it raises.
Announce Payday loans as an attack on the Working Class
Content idea for a fintech website
As the credit crunch takes hold more and more people are seeking unconventional ways to raise cash. Payday loans give you cash against your future wages, problem is it has a crippling interest rate and tend to be targeted at vulnerable groups of society. Taking an ethical stand against such practices you can attract the attention of linkers who would not normally link to a financial site.
You can highlight some of the horror stories that people find themselves in and talk of large men with baseball bats turning up at the door at 6am.
The purpose is to offer a different look at a competitive market. Most sites do the, “Payday loans are great”, type story as they want to attract people who will click on the ads. But you want links, so go for the social ethical crowd and start a conversation that will be worth linking to.
If you can get pro and anti groups discussing on the same page you have hit payday gold.
Payday loans are not a good thing, until you need one. The ethical aspects of this financial instrument often help up for criticism from people who offer no alternative. Highlighting alternatives to Payday loans can only be a good thing and helping people come to terms with debt is something that is worthwhile and useful.
Please promise me not to use these content ideas for unethical practices, as they work for evil, just as they work for good. But if you want to sleep at night, and earn a crust it makes sense to create content that outs bad practices and praises the good stuff, not that you have to be all hippy dippy about it, people want good, sound, practical advice on this subject so give it to them.
Why ergonomic furniture is rubbish.
Content idea for an office furniture website
Challenging, perceived wisdom in a witty way can be very attractive for a piece of content in an otherwise dull niche.
I end up reading a lot of adverts regarding ergonomic furniture, as if that’s the best kind of furniture. I am equipping a new office at the moment and notice the stuff. I think it’s a load of crap and I suspect others do too, give me a second hand $20 desk and a decent chair and I am sorted. Detail how expensive this ergonomic stuff is and what does it actually mean. As far as I can tell it means furniture with rounded corners.
Making a clear statement captures the reader attention, even if the reader disagrees they can be attracted to it. The curiosity of the mind will kick in and force the reader to click thru, this is not to say you simply create clickbiat which has no value. But you take the aspect of clickbait that makes them click and then you engage with the main content and state your case.
By making this piece highly opinionated and point out how expensive some of this stuff is. I would totally advise an office furniture client to do this, but most never would because they do not understand how the mind views such content and would be worried about implications of branding. But, it can be used to inspire people into linking to your site, “maverick furniture website reveals shocking truth of furniture scam”. What the site does then is explain why they think the range which they are carrying is worth every penny.
You still have to be mindful of any branding implications though, if you wish to take a more edgy route that defines you as the place to get the “truth” about the industry, then this is the way to go. But if you wish to play it safe and simply build your content assets to gently attract attention, you can still use this idea, just tone it down a little an perhaps pose it as a question, “Is Ergonomic furniture really good for my back” Note that I framed the headline as if it were a reader asking the question, this is deliberate and helps the headline resonate with the reader. They may have asked that question to themselves but never read it online.
Why you should never pay more than $30 for a desk
Another idea for a website about furniture design, or about advising people how to save money setting up their businesses. A focus on the price of a cheap desk and how to get one is an attractive content proposition. It presents a negative view point which is very juicy to link to but the body of the content should take the reader from a negative start to a positive finish. Positive in the sense that the business running this furniture blog is so cool and on the side of the consumer it is willing to present information which seemingly harms it and benefits the consumer.
I hope these ideas have given you a few ideas for your own content and perhaps helped you think a little more creatively about the content for your blog. This is what we do at Creative Boris, we help people to come up with ideas. Not just once, but many times, as it’s easy to come up with the initial ideas for your blog, but to consistently crank it out may need a little help sometimes.
Check out what we do and what we offer and I hope you find the ideas you are looking for.